
NEWS
FOR IMMEDIATE RELEASE
EspaCineNet Launch Announced
CINEMA LATINO SELECTS UNIQUESCREEN MEDIA TO DELIVER HISPANIC CINEMA, MUSIC ENTERTAINMENT & ADVERTISING
St. Cloud, MN., January 4, 2006 — Cinema advertising vendor, UniqueScreen Media, Inc. (USM) has entered into a multi-year contract with Cinema Latino, the first theatre chain to recognize and meet the entertainment demands of Spanish-speaking Hispanics in the U.S. Cinema Latino features first run movies from Hollywood and Latin America filmed, dubbed, and subtitled in Spanish. The agreement with Cinema Latino will expand USM’s coverage in Dallas/Fort Worth, Houston, Denver, and Phoenix.
USM’s President and CEO, Robert Martin states, “Cinema Latino represents the kind of innovative circuit partner relationship that we value—we are very excited about the prospect of growing together in the coming years…”
Cinema Latino President Anne Tengler adds, “The USM-Cinema Latino partnership is a great opportunity and a boon for advertisers who recognize the value in reaching Latino audiences effectively. We searched long and hard to find a partner who could not only deliver advertising en Español, but who understands that we are about more than subtitles. The whole Cinema Latino experience serves up cultural relevancy along with popcorn and blockbusters. Pre-show music entertainment and advertising in Spanish are just the beginning.”
As part of the agreement, Cinema Latino theatres will feature UniqueScreen Media’s exclusive digital pre-show entertainment and advertising program, PreFlix™, which will be translated into Spanish. Music video footage for the program, provided by Studio City, California.- based Forman Bros. Strategic Marketing, will include content through WEA Latina, Balboa, Universal & Machete Music and others. The Pre-Feature Program Will Be Broadcast On USM’s Proprietary Network, Espacinenet. All Four Theatre Locations Will Feature Digital delivery, adding to USM’s existing English-language e-cinema digital distribution network of nearly 2,000 screens. Additionally, there is a commitment to test alternative content/special events specifically designed for the Hispanic market.
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About UniqueScreen Media
Since 1984 UniqueScreen Media has grown to become one of the largest screen advertising companies in America. Based in St. Cloud, Minnesota, the Company represents over 3,000 movie screens in over 479 theatres across the country, offering full service, turn-key and highly flexible cinema advertising services to the “Rest of America”. An innovator for the industry, UniqueScreen Media was one of the first screen advertising companies to develop and implement synchronized slide/audio technology as well as the implementation of full sight and sound digital technology. USM currently has nearly 2,000 digital screens and over 1,000 synchronized voice-over slide screens deployed nationwide. Call 877.PREFLIX (877.773.3549) or visit UniqueScreen Media’s web site at www.uniquescreenmedia.com.
About Cinema Latino/ Sonora Entertainment Group
Cinema Latino, operating under Sonora Entertainment Group, is the leading circuit of Spanish language movie theaters in the United States. Sonora Entertainment Group launched the Cinema Latino concept in November 2001, and currently operates theaters in Aurora, Colorado, Fort Worth and Pasadena Texas, and Phoenix, Arizona. The company focuses on addressing the cinematic
needs of the Latino consumer though exhibition and distribution opportunities. For more information, call Elisabeth Calderon at (303) 991.7018 or visit www.cinemalatino.com or
www.sonoraentertainment.com.
About Forman Bros. Strategic Marketing
Operating under the Forman Bros., Holdings, Inc. umbrella, the strategic marketing division under the direction of David Forman has over the past 6 years served in an executive advisory capacity with the MOVIE TUNES organization. He masterminded the successful GRAMMY AWARDS /MOVIE TUNES program which benefits MusiCares and The Grammy Foundation – an agreement that will continue until the year 2010. With over 34 years of music business experience, company president David Forman is undoubtedly well respected and one of top executives in the International field. He is also known in the US Latin music world as one of the key founders of the “Rock en Español” movement dating back to 1985 - as founder of Clásica Moderna (sonido y visión).
For more information, call (818) 782-4692
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